The power of water: 5 new products from the Japanese brand AXXZIA to unlock the potential of the skin
Japanese cosmetics company AXXZIA has updated its Beauty Force facial line with five new products "blessed by the sea", each with ingredients sourced from the deep ocean.
Care at home as in the salon: the formation of the brand
At the very beginning, since 2011, AXXZIA was a chain of beauty salons in which masters applied a unique approach to skin care and cared for the so-called "pure beauty". Gradually, the company caught fire with a new idea: to transfer the principles of salon care to the home routine. This concept became a hit in Asia, and then conquered the whole world.
As a beauty brand, AXXZIA has existed for six years, but the company has not abandoned the old philosophy. Natural beauty is something that every woman has, you just need to learn how to open and maintain it.
Natural ingredients
In 2023, the Beauty Force line has expanded. All new products contain two types of ingredients of marine origin: plant stem cell extract Crithmum maritimum (an evergreen sea crithmum, also called sea fennel) and pearl extract (hydrolyzed conchiolin).
Crithmum maritimum plant stem cell extract is rich in potassium and apiol. Kritmum softens the skin, prevents the formation of free radicals, which protects it from premature aging, relieves inflammation, helps produce collagen and elastin, and also cleanses pores.
Pearl extract is rich in polypeptides and amino acids. It contains a large amount of calcium carbonate, mineral salts and healthy proteins. The component is valued in cosmetology because of its moisturizing, softening and remineralizing effect.
Another important ingredient in AXXZIA cosmetics are peptides that literally revitalize the skin.
By the way, not only the compositions, but also the texture, aroma and even the packaging design of the new Beauty Force products are inspired by marine motifs.
New Beauty Force: 5 products for harmonious care
AXXZIA Beauty Force Comfort Cleansing Cream
A gentle, creamy cleanser that gently removes dead skin cells or stubborn makeup without over-drying skin. The basis of the cream is squalane, a real "compliment" for the skin, making it soft and velvety after thorough cleansing. The composition also includes two types of regenerating peptides, Kappaphycus alvarezii algae extract (the active substance galactan allows you to extend the life of skin cells) and Caesalpinia spinosa fruit extract, which works to narrow pores, restore elasticity and water balance.
AXXZIA Beauty Force Mud Foaming Wash
Foam contains mineral-rich healing clay (sea silt) from the Japanese island of Okinawa. Fine active particles eliminate even the deepest pollution. The composition contains oceanic components typical of the line, two types of peptides, natural oils and acids. The tool provides not only cleansing, but also moisturizing the skin, and after applying the foam on the face there is no feeling of tightness.
AXXZIA Beauty Force Fine Lotion
The skin moisturizing lotion consists of two parts: water and oil, rich in squalane. This formula helps the active substances to penetrate deeply into the stratum corneum of the skin. The composition includes ceramides and amino acids that help restore the protective functions of the epidermis, wakame algae extract that improves elasticity, Aralia esculenta extract that smoothes wrinkles, and eelgrass extract helps to renew cells and make the skin healthier and more radiant. What is definitely not in the composition is alcohol.
AXXZIA Beauty Force Skin Radiant Pearl Essence
A highly concentrated serum designed to improve skin elasticity and give it a pearly glow. The product contains stem cells of Thermus thermophilus bacteria that live in the depths of the ocean, which effectively saturate the skin, give it moisture and emphasize the natural beauty. The gel texture is evenly distributed over the skin and penetrates deep into the stratum corneum. Haematococcus pluvialis microgreen algae extract is an ingredient rich in astaxanthin, a powerful antioxidant that enhances natural radiance, while ceramides restore skin's protective function. Another component - resveratrol - slows down the oxidation of cells, which means it prolongs the youthfulness of the skin.
AXXZIA Beauty Force Nudie Skin Emulsion
Veil emulsion is best suited for moisturizing the skin: the formula of the product restores lipid balance, gives the face radiance and shine, as if protecting it from UV rays with an invisible veil. The main components of the product are Phormidium persicinum extract, unicellular marine microorganisms, jojoba oil, squalane, ceramides, lima bean seed extract and ectoine, which has a moisture-retaining function.