Trends in skincare cosmetics for 2024: minimalism, gadgets and “playing ahead”

In 2023, everyone was crazy about retinol, ice rollers and LED masks, but what about 2024? Rest assured, it will be even more interesting!

Innovative components

Large cosmetic brands are constantly conducting research and development work, and sometimes breakthroughs occur. This is how new super-powerful components appear that can radically improve the condition of the skin. 2024 is a time of emphasis on new components, which means we will have to learn new names.

We recently talked about sirtuin, a unique protein of youth that literally slows down aging. Add anti-aging patches with this component to your beauty routine, and you will immediately be on trend (plus you will also look young).

Minimalism

We forget about the artillery of jars for multi-stage care of 10 stages. The trend towards minimalism will intensify in 2024, which means this is a great time to follow the principle of “less but better” (for example, afford 2 cool creams that are more expensive instead of 10 cheap ones with dubious composition).

This is not just a fad and fashion, but a logical consequence. In recent years, the number of skin problems caused by excess “care” has sharply increased. Our skin simply cannot withstand such a large pressure of active ingredients and acids.

You need a simple base: cleansing, concentrated serum with vitamin C or niacinamide, and moisturizer with SPF. This is the case if you do not have significant skin problems, but this regimen can be taken as a basis.

Natural composition

In 2024, it’s time to finally give up on synthetic ingredients in skincare formulations. And take a course towards naturalness, especially since more and more brands are introducing natural ingredients into their new products.

Roughly speaking, instead of vitamin C or popular retinol synthesized in the laboratory, the emphasis will shift towards the simplest, natural things. An ordinary algae crumb or a swallow's nest can give our skin a lot.

Hardware care

The world of fashion is glittering and fleeting, but in recent years there has been a clear trend towards quality skin care. This is the base, you can’t go anywhere without it. Skin health will be an absolute trend in 2024, and this whole process will become much more conscious. It's time to deeply understand the ingredients, make an appointment with a dermatologist and ask your cosmetologist about the recommended procedures.

Or, as an option, purchase gadgets for home (and at the same time professional) skin care. You will be surprised how many salon treatments you can do without leaving the couch, and listening to the new episode of the series “Kingfisher”.

Timely prevention

“It is easier to prevent than to cure” is a truism that is becoming popular again. Generation Z is already following this rule, buying jars of retinol (although, according to the recommendations of dermatologists, you should start at age 25, not earlier). You shouldn’t go overboard, but if you’re already “over 25,” it’s definitely time to start adding anti-aging care. You don’t have to use heavy artillery right away, but you can, for example, choose a facial wash that doesn’t dry out the skin, pay more attention to the area around the eyes, and add something with a lifting effect to your cosmetic bag. If you are older, switch to professional anti-aging serums and vitamin complexes for oral administration.

Mermaid face - moisturized and radiant skin

“The Little Mermaid” was in fashion in 2023, and smoothly “swimmed” into 24th. But the meaning of the trend has changed a little. To dress in the mermaid style, pearlescent fabrics, bustier tops and lots of glitter for the eyes, reminiscent of fish scales, will come in handy. However, the desired effect cannot be achieved without a “mermaid base”, namely without the effect of radiant skin. Of course, you can just fill your entire face with a ton of highlighter, but with this approach you won’t be able to become the main Ariel of the party. After all, the basis of a cool mermaid look is maximally moisturized skin (it’s not for nothing that mermaids live under water).

To do this, look for cosmetics with the most moisturizing ingredients: hyaluronic acid, squalene, amino acids, natural moisturizing factor (NMF). And also with components that “lock” moisture inside the skin, preventing it from evaporating: Shea butter, collagen, aloe vera extract, fatty acids.

Attention to lips

In the coming year, lips in the style of the 90s will be on trend, namely shining, blinding gloss, and even in brown shades (from drama to delicate “latte”). The last option will be an ideal solution for everyday looks.

And, of course, perfect lips cannot be achieved without quality “before” care. If there are peelings and the corners of the lips turn treacherously red, alas, the magic will not happen. A good old hygiene kit should always be at hand in your purse, plus it’s worth considering options: using moisturizing balms with sun protection, caring serums with flaxseed oil or avocado oil.